Intel, Adobe, and Interwoven Launch "Innovate" Worldwide Tour 

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World-renowned and Internationally Recognized Branding and Design Consultancy, Landor Associates, to Keynote

SUNNYVALE, Calif., - May 11, 2004 - Interwoven Inc. (Nasdaq: IWOV), the world's next-generation enterprise content management (ECM) company, today announced a worldwide tour and seminar series, titled "Innovate," in conjunction with Adobe Systems and Intel Corp. (Nasdaq: INTL). The seminar series keynote features world-renowned branding and design consultancy Landor Associates, a subsidiary of the WPP Group plc.

"Innovate" introduces a novel approach to address today's marketing challenges associated with launching brands, products, and packaging in global markets quickly and efficiently. The solution couples technologies and best practices from Adobe, Intel, and Interwoven. Interwoven's leadership in digital asset management applications and Marketing Content Management, integrated with Adobe's leadership in creative tools and document services based on Adobe PDF technologies, supported on Intel's lowest total cost of ownership architecture, and powered by the Itanium 2 64-bit computing platform, delivers a unique value proposition unmatched in the industry.

What: Four-city worldwide tour and seminar series for marketing executives and IT managers who want to connect with their consumers and customers in meaningful way by:

- Reducing time-to-market for new products and services through greater speed, coordination and consistency;
- Delivering a comprehensive marketing content management solution to instantly deliver brand assets to multiple constituencies in multiple locales;
- Increasing productivity by quickly and effectively responding to market pressures while retaining absolute control of brands.

When / Where:

- Los Angeles: St. Regis Hotel - May 18, 2004
- New York City: W Hotel Union Square - May 20, 2004
- London: Audi Forum - May 26, 2004
- Sydney: The Establishment - June 9, 2004

Who: Keynote speaker, Brad Scott, Director, Digital Branding Strategy and Architecture, Landor Associates

Executives from Intel, Adobe, and Interwoven

RSVP:Event attendees may RSVP for the seminars at www.interwoven.com.tw/innovate.

Event Contact:
Mayur Bhatnagar
+1 408 530 5722
info@interwoven.com

Media Contact:
Mary Ellen Ynes
+1 408 530 7043
mynes@interwoven.com


About Adobe Systems Inc.
Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. Adobe's revenue in its last fiscal year exceeded $1.2 billion. For more information about Adobe, visit www.adobe.com.

About Intel Inc.
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

About Landor Associates
Landor Associates is the world's most accomplished and internationally recognized branding and design consultancy. Offering a multidisciplinary range of brand strategy, design, naming, interactive and research services, we help our clients worldwide create, renew and strengthen their brand power. For more information visit www.landor.com.

Interwoven, Inc. is the world's next-generation enterprise content management (ECM) company. Interwoven's patented, award-winning ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management. Allied with the leading enterprise application providers, the Interwoven ECM platform provides complete, end-to-end content management for more than 2,800 organizations worldwide including Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter & Gamble, and Yamaha. For more information visit www.interwoven.com.tw. 


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