Interwoven Continues Content Management Leadership in Canada 

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Canadian Companies Rely on Interwoven to Solve Business-Critical Content Challenges Enterprise-wide - from Brand Management to Self-Service Initiatives

SUNNYVALE, Calif. -August 14, 2003- Interwoven, Inc. (Nasdaq: IWOV), a world-leading provider of content management for the enterprise, today announced that major Canadian organizations including The Canadian Tourism Commission, Credit Union Central of British Columbia, Crystal Decisions, and Rogers Communications, among others, have selected Interwoven to solve their business-critical content challenges enterprise-wide - from brand management to self-service initiatives.

The Interwoven 6 Platform, announced last month, is the most complete solution for enterprise content management on the market today and is the choice of some of the world's largest corporations. Interwoven 6 is the only content management platform in the industry that is open to all existing corporate data sources, able to simultaneously manage corporate code and content, intelligently enriches content with metadata, and is quickly deployed with its patented technology and use of standards-based components. Interwoven 6 also includes Interwoven ContentServices 2.0 SDK, the first comprehensive services-oriented architecture in the content management industry, which enables the integration of Interwoven content management with any application via Web Services.

Rogers Saves Millions with Interwoven Underpinning Call-Center Initiative

Dubbed "the CNN of Canada," Rogers Communications is Canada's national communications company engaged in cellular, cable television, high-speed Internet access, and radio and television broadcasting. Rogers has about 80 different external Websites, which cost them a lot in terms of resources. It took 20 people to maintain these sites with Rogers' homegrown content management system; by consolidating with Interwoven they cut that number by two-thirds.

"We have a massive network of call centers that consume on average CAN $200 million each year. We needed to break our customers' dependence on them," says Ron McKerlie, vice president of eBusiness at Rogers. Since launching its self-service initiative with Interwoven, Rogers' has already seen a major reduction in its bottom line. "Our online self-service and eCommerce has probably saved Rogers as much as CAN $10 million dollars from reduced use of call centers last year alone," continues McKerlie. "The Interwoven content platform was one of the reasons we were able to successfully move our customer transactions online."

Crystal Decisions Improves Performance, Customer Service with Interwoven

Crystal Decisions, one of the world's leading information management companies, has achieved improved performance and better customer service by implementing Interwoven on its U.S., European, and Asia-Pacific Internet and customer support sites. Integral to the company's Internet-based brand re-launch, Interwoven allows Crystal Decisions to easily manage all business content while saving time and reducing development costs through streamlined business processes.

"We researched a number of content management offerings, but only Interwoven offered us a solution that allowed us to get our multiple properties up and running in less than six weeks while ensuring a consistent corporate look and feel," said Pen Clark, manager, content creative and metrics, eBusiness team at Crystal Decisions. "We've been live with Interwoven for more than a year now, and can easily point to increased productivity and improved customer service as a result of a successful implementation."

Blast Radius Helps Weave Interwoven Solutions into Canadian Customer Base

With a team of experienced developers who have a deep understanding of Interwoven's content management offerings, Internet solutions company Blast Radius is known for its ability to deliver world-class projects. Blast Radius is a 2003 Deloitte & Touche Canadian Technology Fast 50 winner, and in 2002, Marketing Magazine named it Digital Agency of the Year. With recognition from Deloitte & Touche, CIBC, the National Post and the Queen's School of Business, designated Blast Radius as one of Canada's 50 Best Managed Companies in 2001, and the company qualified again in 2002.

"Interwoven has a proven track record of delivering great value to the marketplace through its content management software, and we are pleased to be working closely with Interwoven to integrate and customize superior content management solutions on behalf of our clients," said Brett Turner, executive vice president of client development at Blast Radius. "Interwoven and Blast Radius' joint offering to companies such as Aeroplan and the Canadian Tourism Commission enables businesses to realize cost-savings as they deploy Internet-based systems for improving business processes and striking operational efficiencies."

Blast Radius (www.blastradius.com) uses technology to help companies automate marketing, sales, and customer service, maximizing return on relationships. Combining broad experience with technical and business knowledge in specific industries, Blast Radius offers a range of solutions integrating proven technologies. With offices in New York, Los Angeles, Toronto, Vancouver and Amsterdam, Blast Radius has formed long-term relationships with companies such as Nike, Nintendo, Casio, Kenwood, BMW, Universal Studios, and Atlantic Records.

Interwoven, Inc. (Nasdaq: IWOV) provides the worlds best-integrated enterprise content management software. Allied with the leading enterprise application providers, the Interwoven 6 platform provides content management for more than 1200 organizations world wide including Air France, Cisco Systems, General Electric, General Motors, and Yamaha. For more information visit www.interwoven.com.tw. 


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