Interwoven Events - CE_webcast

Are you responsible for managing and distributing marketing materials?
Do you have trouble ensuring brand consistency across Web and print?
Are you delivering consistent messages to your customers across all channels?

View these webcasts and learn how companies like Sun Microsystems, Avaya, Hilton, and Harrahs have increased brand consistency, accelerated time-to-market, and increased customer satisfaction with the Interwoven Customer Experience Solution.

How Sun Microsystems Delivers a Localized Online Experience Across Global Markets

Youngmin Radochonski, Product Manager, Web Platform Engineering, at Sun Microsystems, tells how they are using innovative technology to deliver a rapid and consistent localized online experience in multiple languages, across more than 100 websites around the world. Learn how Sun Microsystems is using a joint Web Content Management and Translation Management system to speed the delivery of localized content and deliver global brand consistency across international websites.

Luck isn't what makes Harrah's online marketing program successful. Harrah's Entertainment, owner of the Caesars, Horseshoe and Harrah's casino chains, has learned to leverage technology and innovation to be a leader among leaders in the world of localized and personalized marketing. Specifically Harrah's delivers targeted customer interaction through empowering property managers and local marketing teams to easily update and manage their own casino web initiatives while maintaining corporate control over brand and user experience. The end result: customer service that hits the jackpot and the ultimate online entertainment experience!

The Web has redefined the luxury travel business, moving consumers from travel agents and brand based decisions to other influencing drivers. Hilton International recognized both the promise and the competitive forces the Internet represented. The most recognized name in global lodging set out to provide an entire travel experience on the Web, where customers not only reserve rooms but also plan their entire stay choosing local tours and reserving tickets to museums and sports matches. In this webcast, find out how Hilton International is delivering a relevant and targeted customer experience while booking thousands of rooms online. You'll also learn how their distributed marketing teams manage and adapt localized promotions and content in order to maximize occupancy, increase revenue booked online, as well as provide their customers continued satisfaction and consistent interaction online and in person. Business and leisure travelers alike now have even more reason to say "Take Me to the Hilton."

Kevin Keller, Vice President of Internet Marketing at GMAC Insurance, a leader in auto insurance, tells how they have dramatically improved their online customer experience through direct response marketing techniques. Learn how the GMAC Insurance marketing team improved customer acquisition and retention, accelerated their online ROI, and doubled their performance estimates.

How a $5 Billion Corporation Connects through Innovative Multi-Channel Marketing: The Avaya Story

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500. Dedicated to making its Web presence a competitive advantage, the Avaya.com team leverages people, processes and technology to optimize efficiencies and accelerate time-to-market. As part of this, the company has realized a dramatic ROI. The Avaya team consolidated over 880 disparate sites into an easy to use, Global Enterprise Portal full of targeted regional and customer specific content. By providing personalized, timely product, services and solutions information across every channel and across the globe, Avaya.com has transformed their online customer experience, improving customer satisfaction and lowering the cost of customer communication.