Collaboration Solutions for Marketing Campaign Management

According to a recent IDC study, The Hidden Cost of Information Work, the average information worker spends:

• 3.3 hours per week creating documents
• 6.8 hours per week organizing documents
• 4 hours per week managing document routing
• 9.5 hours per week searching for information

60-80% of the time these documents cannot be found and must be recreated. Even if the document is found, it may not be the most up-to-date version, and the need to search e-mail attachments, local drives or shared fileservers is extremely time consuming.

Are you ready to streamline the process of creating and implementing a marketing campaign?

ECM and Portal solutions from Interwoven, BEA and Enterpulse combine team collaboration, document and content management and portal technologies for an integrated desktop experience that will enable you to:

• Increase revenue by capitalizing on market opportunities sooner with effective, targeted promotions
• Streamline communication among each department involved development and execution of promotions —from marketing and sales, to technology and legal
• Increase productivity and efficiency of the team engaged in creating, approving, and implementing the promotion

Featured Presenters:

• Philip Grossman, Senior Information Architect, Enterpulse
• Shannon McMahon, Product Marketing Manager, Interwoven

During the 40-minute presentation, you’ll learn about the solutions and see a demo that shows how users enjoy single sign-on and roles-based access to Interwoven’s Enterprise Content Management (ECM) suite via BEA’s WebLogic portal, allowing them to:

• Create promotion-specific workspaces for enhanced communication—conveniently accessible via a portal interface
• Upload documents, graphics, and all promotion-related assets and manage via intuitive workflows
• Receive review notifications
• Enter targeted online promotional content to be pushed out to your web site or portal

Empower your organization with a collaborative, team-driven workspace to communicate, manage documents, and publish content to the Web. Reduce the total time spent bringing a new promotion to market, and reap the benefits.

Each person that registers will receive a free copy of the IDC White Paper: The Hidden Costs of Information Work