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CANBERRA 8:30AM - 10:30AM* Wednesday 23 May 2007 Park Hyatt Canberra Commonwealth Ave, Yarralumla (* Registration and breakfast from 8:15am)

DID YOU KNOW... 67% of consumers believe that the brands they know don't keep their promises? 89% of consumers feel no personal connection with the brands they use? 47% of consumers feel there's no real difference between competing brands?

Research shows that the greatest factor impacting loyalty is brand consistency — yet so many government departments cannot deliver on this.

Join us at this seminar and learn how your government department can overcome these challenges. Learn how leading private companies like Microsoft, Adidas, and Visa International are using innovative strategies to deliver global brand consistency for thousands of products and brands marketed all around the world.

What you will learn:

• Why so many departments are unable to deliver on their brand promise
• How to ensure consistent branding and messaging across all channels
• How to deliver targeted and relevant citizen interactions
• How to speed product and communication campaign launches
• How to increase brand equity and loyalty

THIS IS A FREE SEMINAR BUT YOU MUST REGISTER TO ATTEND

DOORPRIZE : WIN AN IPOD NANO!